Born in Nice, France, Director, Art director and Artist, Guillaume Rossi , lives and works between Paris and Los Angeles.

After completing his studies in communication, design and art in 2014, Guillaume has gone on to work with clients including Dior, Louis Vuitton, Rabanne, Kenzo and Amiri, among others, and in parallel he has worked on his own personal films, exhibitions and publishing projects, across many different mediums

In his artistic practice, he works on a distorted, unstructured and iridescent narrative to propose an altered and sometimes re-formatted reading. He recounts personal/generational memories, deliberately distorting or interpreting the essence of the message. His work is part of this transmission of memories and their narration, thus accepting confusion in the story; a kind of semantic noise in the message.

In his commercial practice, Guillaume uses the strength of his experience in communications and art to collaborate and create stories and ideas that meet his clients' expectations. He reinterprets each brief and each project, while bringing his references and techniques into the mix

For him, every project is a story that he tells.

Ami FW24 x Whoopi Goldberg